Walmart charges a referral fee to sellers for each item sold on their Marketplace, and the referral fee rate varies by product category. The referral fee is a percentage of the item's sale price, and can range from 6% to 20%, depending on the category.
Here are the referral fee rates for some of the main product categories on Walmart's Marketplace, as of September 2021:
- Electronics: 8% - 14%
- Home and garden: 6% - 15%
- Sports and outdoors: 6% - 15%
- Toys and games: 8% - 15%
- Fashion and accessories: 15%
- Beauty and personal care: 15%
- Health and wellness: 15%
- Grocery and household: 15%
- Baby: 15%
- Pet supplies: 15%
It's important to note that the referral fee rates can change over time, and Walmart may also have special promotions or incentives for certain product categories or sellers. Sellers should review Walmart's fee schedule and policies carefully to ensure that they understand the fees that apply to their business. Walmart also provides a fee calculator tool on their seller portal that can help sellers estimate the fees for their products.
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